Software

The GIG Live Betting software continuously monitors betting activity and enables bookmakers to manage their risk by automatically adjusting odds to promote a balanced book on rapid resolution events.

The software operates in real time utilizing sophisticated mathematical algorithms, is completely scalable and can manage balanced betting activity on very large numbers of simultaneous users and wagering transactions.

For complete flexibility and control, the proprietary software operates within preset operator levels typically based on a predetermined level of risk a bookmaker is willing to take before the balanced pool engine in the software takes over (i.e. specific dollar amounts or a percentage of activity).

The software continuously monitors changing betting patterns and based upon an evaluation of bets that have been placed, augmented event statistics and statistical modeling rapidly calculates house exposure and will automatically re-calculate and post odds in order to promote a balanced book of activity.

The proprietary software enables the easy maintenance of all betting pools, odds calculation, opening and closing bets, security control for all input devices (internet, television and PDA's) and produces all required management and regulatory reports and records to enable easy audit and analyses to be conducted.