Why we are different

Traditional bookmakers have historically been limited to offering long-term in-running markets, as human operators simply do not have the speed necessary to recalculate odds and manage the risks on rapidly changing short-term play-by-play markets that follow the action as it unfolds out on the field.

GIG's patent protected technology automates the risk management process by using sophisticated artificial intelligence, augmented with live statistics to continually monitor the risk and exposure of the house against pre-set levels and adjusts the odds automatically to promote balanced betting activity. It does this much faster than any human team ever could, and satisfies the need for speed to enable continuous fixed price betting during the whole game right up until the final whistle.