Overview of Partners

Ladbrokes was first established in 1886 taking wagers in the Gentlemans' clubs of London. Today Ladbrokes is the world’s leading retail bookmaker, taking over 350 million bets a year at over 2,500 high street betting shops in the UK, Ireland and Belgium and at 47 leading football clubs and 11 horseracing tracks. It has the highest brand awareness of any bookmaker in the UK and has reinvented the betting shop experience with a £25 million annual investment in design and technology since 2001. Its latest innovation - Ladbrokes Xtra - is an exclusive second dedicated betting shop broadcast channel showing a wide range of racing and sports events that other bookmakers cannot offer. Online, Ladbrokes.com has over 2 million registered customers from over 200 countries betting in 12 languages using 18 currencies. Ladbrokes.com was awarded best sports betting operator at the 2005 eGaming Awards and best innovation for its Ladbrokes Financials product which enables betting on 5 minute movements in stock exchange indices like the FTSE-100 Index. Completing the comprehensive portal offering is Ladbrokespoker.com, the most popular poker site with European players, Ladbrokescasino.com and Ladbrokesgames.com.

Sportingbet Plc is based in London and is listed on the London Stock Exchange AIM market (LSE: SBT). Sportingbet's aim is to provide adult customers with high quality gaming services in a leisure environment that is convenient, entertaining, fair, regulated and secure. For further information please visit www.sportingbetplc.com.

Sunderlands Bookmakers were founded in 1946. It is one of the UK's oldest bookmakers. The business has grown from an on-course and telephone betting operation, to one of Europe's fastest growing online sports and gaming operations. In addition to operating their own gaming website, Sunderlands also provides bookmaking services through white-label, joint venture agreements to betting shops throughout Europe through its sister company, which is licensed in Curacao.